If you’re trying to grow your business and drive more traffic, then you know that search engine optimization (SEO) is the best way to do it. While you can do without search engine optimization, you’ll have a hard time expanding your online reach without it, given how important organic search traffic has become in recent years. The problem, though, is that keyword research can be tough to understand if you don’t know what you’re doing.
Why Should You Care About SEO?
SEO is one of those terms that’s tossed around in digital marketing and advertising circles, often without context. SEO is a term used to describe how search engines handle websites and index them for their users. But that doesn’t mean you need to know what it means. In fact, if you’re just getting started in SEO Agency Ottawa or even blogging, chances are you’ve been using SEO without even realizing it!
Keywords Matter, But They Are More Than Just Keywords
Keywords are absolutely vital to your marketing strategy. However, they’re just one element that contributes to great copy—and they’re not even the most important. Understanding keywords is vital, but it’s not enough. To truly understand keywords, you must integrate a lot of different elements into your content marketing strategy.
Keep an Eye on the Competition
By researching your potential target keyword’s competition, you can gauge how popular it is and how difficult it might be to rank for. By looking at other websites that have tried to rank for similar keywords, you can see what they’ve done right—and wrong. With a few simple tools and some basic knowledge of on-page SEO, you can mimic their success—or learn from their failures.
What Are People Looking For in Your Industry?
Search engines want to help you find what you’re looking for. Knowing what people are searching for in your industry can help steer your content creation and marketing strategy. For example, if people are often searching for red adidas shoes, you might want to look into using that phrase in your content or paid ads—or even use it as a keyword for a new piece of content about your red high-tops.
Build Relevant Content
When your content isn’t relevant to a particular keyword, it doesn’t matter how many visitors you have—they won’t stay on your site. When people see that you’re not providing value, they will click away, likely never to return. This is why keyword research is so important; if you understand what keywords your target audience is using, then you can create content for them and meet their needs. If you don’t do keyword research and instead just create random pieces of content, then there’s no way for anyone to find your SEO Ottawa website unless they already know about it or stumble upon it by accident.
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